“Pick three key attributes or features, get those things very, very right, and then forget about everything else… by focusing on only a few core features in the first version, you are forced to find the true essence and value of the product.” -Paul Buchheit creator of Gmail and Google AdSense
Coaches what are the three key attributes of your teams offense….your teams defense….your teams culture?
Players what are the three key attributes that you can excel at as a player…. as a teammate?
Coaches and players identify and focus on those key attributes. Focusing on more than three things you will never get anything very, very right. But when you get a few things very, very right you will attain new levels of success .
There are many great examples of this approach in basketball from individuals such as Dennis Rodman focusing on rebounding, defense, and hustle to a Karl Malone focusing on the key attributes of the pick and roll. As well as examples of teams that identified their best offense to feature a focus on using the shot clock, eliminating turnovers, and scoring points in the paint while other teams are best equipped to feature up-tempo style, dribble-drives, and spot-up threes.
Success is found in specializing in what works best for you and avoiding what doesn’t and that starts with identifying what you can best specialize in.